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Managing Personal Change with the SCARED-SO WHAT model
Managing Personal Change with the SCARED-SO WHAT model
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    • Home
    • FOR ORGANISATIONS
      • BECOMING CHANGE READY
      • TRANSFORMATION LEADERSHIP
      • EXECUTIVE COACHING
    • GET CERTIFIED
      • PCM INSTRUCTOR CERT.
      • PCM COACHING CERT.
      • SSW CERTIFIED INSTRUCTORS
    • THE MODEL
      • THE PCM MODEL
    • WHO WE ARE
      • ABOUT
      • MEDIA
      • CUSTOMER REVIEWS
    • RESOURCES
      • Terms and Conditions

  • Home
  • FOR ORGANISATIONS
    • BECOMING CHANGE READY
    • TRANSFORMATION LEADERSHIP
    • EXECUTIVE COACHING
  • GET CERTIFIED
    • PCM INSTRUCTOR CERT.
    • PCM COACHING CERT.
    • SSW CERTIFIED INSTRUCTORS
  • THE MODEL
    • THE PCM MODEL
  • WHO WE ARE
    • ABOUT
    • MEDIA
    • CUSTOMER REVIEWS
  • RESOURCES
    • Terms and Conditions
Personal Change Management with Scared So What and Dr. Grant Van Ulbrich
Scared So What Certified PCM Instructor:

add the part change frameworks are missing

As a change practitioner, coach, or executive leader you understand organisational change.  But there is a statistical fact that OCM used alone has high failure rates.  


Becoming  certified in PCM does not replace your training. It complements it. OCM + Coaching + PCM = Change and Transformation Success. 

Find out more

start your journey here

Certified PCM Instructor

Certify to teach and deliver PCM inside organisations.

The Instructor Certifcation is qualifies you to design and deliver SSW PCM programmes within organisations. It is the foundation certification for anyone working in, or moveing into, organisational change delivery. It is also a critical skillset for modern Hybrid Managers and Leaders in an ever changing technological era.

  • Full SSW PCM model accreditation by SSW, CPD, ITOL, endorsed by The Oxford Review
  • Access to the PRO APP indoctrination
  • Listed on the global SSW PCM instructor community
  • Ongoing CPD and SSW Community Support

Certified PCM Coach

Certify to coach individuals through personal change.

The Coaching Certification is reserved for existing certified or actively enrolled members to become a certified coach through an accrediting body. (ICF, EMCC, AC, IAPC&M, APECS, ILM or University accrediting body). Built for executive coachies, leaddrship coaches, and HR professionals who want a structured personal chagne framework to bring into their coaching work.

  • SSW PCM coaching methodology accreditation
  • Structured framework for coaching people through change
  • Complements existing coaching qualifications
  • Distinguishes your practice in a sea of sameness

It's time to...

Become A SSW certified PCM instructor

It's time to differentiate with a new model and app technology designed exclusively for personal change. You can achieve this by becoming among the first globally to be a SSW Certified Personal Change Management (PCM) Coach. 


See program information & pricing below in our brochure.  

Contact us about cohorts

SSW Certified PCM Instructor programme

Build the capability inside your organisation. Not just around it.


Train and certify your own people as SSW PCM Instructors.  This means your organisation carries the knowledge, the tools, and the confidence to run PCM programmes internally, independently, and at scale.


  • In-house PCM instructor certification for coaches, leaders, line managers
  • Accredited by SSW, CPD, ITOL, endorsed by The Oxford Review
  • Your team becomes self-sufficient in PCM delivery

How it works

From enrolment to certification. Here is what to expect.

The SSW PCM Certification process is designed to be rigorous but practical. You come away with real knowledge you can use immediately, not just a badge.  


1. CHOOSE YOUR PATHWAY - Instructor or Coaching certification depending on how you intend to use SSW PCM in your practice.


2. COMPLETE THE PROGRAMME - Instructor is part online and a virtual workshop. (We do custom in house face to face workshops for organisations as well).  The coaching programme is online only.


3. PASS YOUR ASSESSMENT - Both programmes require you to demonstrate your understanding and application of the SSW PCM model through practical assessment.  Online test for coaches. Oral viva for Instructors.


4. RECEIVE YOUR ACCREDITATION - Globally recognised SSW PCM certification. Accredited by SSW, CPD, ITOL, and endorsed by The Oxford Review.  Added to the community wall and given full access to SSW resources.


5. JOIN THE COMMUNITY - Ongoing access to the SSW PCM global practitioner network, CPD, and the latest model and app developments.

What SSW adds that your current practice does not cover

Complements what you already hold

A genuine commerical differentiator

Complements what you already hold

SSW PCM sits alongside your existing qualifications. It is not a replacement. It is the personal dimension your current frameworks leave out.

Puts the individual at the centre

A genuine commerical differentiator

Complements what you already hold

For the first time you have a structured methodology for working with the person inside the change, not just the change process around them.

A genuine commerical differentiator

A genuine commerical differentiator

A genuine commerical differentiator

100+ certified practitioners globally and rising. You are early to a methodology that organisations are increasingly asking for.

Globally recognised accreditation

Globally recognised accreditation

A genuine commerical differentiator

SSW PCM certification is recognised across industries and geographies. It carries weight in any organistaion running change programmes. University developed, globally business validated and adopted.

Join a growing movement

Globally recognised accreditation

Backed by app technology

Access to the SSW PCM global community of practitioners, ongoing CPD and direct connection with founder and model creator.

Backed by app technology

Globally recognised accreditation

Backed by app technology

Certified practitioners can gain access to the SSW PRO app ecosystem, giveing you digital tools to support your PCM delivery in organisations.

the SSW certified PCM Instructor overview

Download PDF

inquire today for cohorts

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Copyright © 2026 SCARED SO WHAT Ltd | Personal Change Management - All Rights Reserved.  Personal Change Management (PCM) is a defined discipline founded by Dr Grant Van Ulbrich that focuses on how individuals experience, interpret, and adopt change. 

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