SSW Launches New Podcast & Coaching Certification Course!

Managing Personal Change with the SCARED-SO WHAT model
Managing Personal Change with the SCARED-SO WHAT model
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CITY OF LONDON POLICE

Sasha McAulay with City of London Police.  Scared So What Certified PCM Instructor

SASHA McAULAY

SASHA McAULAY

SASHA McAULAY

 Sasha is a learning and organisational development professional with 15 years of experience, she is passionate about developing wellbeing, inclusion and engagement in organisations.    

UK

Hanna Sydney City of London Police.  Scared So What Certified PCM Instructor

HANNAH SYDNEY

SASHA McAULAY

SASHA McAULAY

 Hannah is a detective with 19 years’ service, currently working in Learning and Development. Working with new officers and ensuring existing officers maintain their skills, she is keen to ensure everyone feels comfortable in the learning environment. 

UK

Gail Fox City of London Police.  Scared So What Certified PCM Instructor

GAIL FOX

SASHA McAULAY

GAIL FOX

 Gail joined the police in 1996 and has been a detective since 2002 working in Serious & Complex Crime and the Child Abuse Unit. She joined the Learning and Development to share her years of knowledge and experience and now teaches law and assesses student officers. 

UK

KAAN ORS

SASHA McAULAY

GAIL FOX

City of London Police.  Now Scared So What Certified PCM Instructor.

UK

STUART SANGER

NICHOLAS HARLEY

STUART SANGER

City of London Police.  Now Scared So What Certified PCM Instructor.

UK

JOANNE EALES

NICHOLAS HARLEY

STUART SANGER

City of London Police.  Now Scared So What Certified PCM Instructor.

UK

NICHOLAS HARLEY

NICHOLAS HARLEY

NICHOLAS HARLEY

City of London Police.  Now Scared So What Certified PCM Instructor.

UK

GET CERTIFIED

NICHOLAS HARLEY

NICHOLAS HARLEY

CLECK ABOVE TO LEARN HOW YOU CAN BECOME CERTIFIED!

CDR Partners - Luxury Executive Placement

CHRISTINA RETI, CEO

CHRISTINA RETI, CEO

CHRISTINA RETI, CEO

Founder of CDR Partners an ultra luxury executive search and placement firm in London.  Focusing on all aspects of global real estate, hospitality and the experience sectors.  

UK

OLGA DRITSOPOULOU

CHRISTINA RETI, CEO

CHRISTINA RETI, CEO

Olga is the Managing Assiciate at CDR Partners.  Specializing in the overall operations with CEO and C-Suite executive search and placement. Actively pursuing her PhD in luxury studies.

UK

PHILIP LEWELLEN

CHRISTINA RETI, CEO

PHILIP LEWELLEN

Philip is a Senior Associate at CDR partners with experience across public and private sectors including UK Civil Services, Zoological Society of East Anglia, and AI Start up Blueberry ML.

UK

MICHAEL De LEO

COLIN KINGSMILL

PHILIP LEWELLEN

Michael is a Senior Associate at CDR Partners with a BA (hons) in Economics within Mangement from Durham University and supports executive search and placement operations.

UK

COLIN KINGSMILL

COLIN KINGSMILL

COLIN KINGSMILL

Colin is a CDR partner and is the Co-Founder of Whole Human Coaching.  Focusing on human -centric leadership development through coaching for ultra luxury executive placements within the CDR firm.

Canada / UK

SSW Certified PCM instructors @ Royal Mail / Parcelforce

ANDREA BROWN

MICHELLE LATIMER

ANDREA BROWN

Andrea is a 25+year veteran in sales and learning & development now championing sales coaching and support for inclusive sales transformation at Royal Mail & Parcelforce.

UK 

KAMRAN DHAMI

MICHELLE LATIMER

ANDREA BROWN

Kamran is a B2B sales veteran now championing sales coaching and support for inclusive sales transformation at Royal Mail & Parcelforce.

UK 

MICHELLE LATIMER

MICHELLE LATIMER

MICHELLE LATIMER

Michelle is a media and field sales veteran and certified sales coach and heads up the sales coaching programme in supporting inclusive sales transformation at Royal Mail & Parcelforce.

UK 

MIKE LENNON

MICHELLE LATIMER

MICHELLE LATIMER

Mike is a seasoned professional sales coach across multiple sectors, Mike is part of the sales coaching programme supporting inclusive sales transformation at Royal Mail & Parcelforce.

UK 

DAVID NICOL

OKSANA NOSULICH

OKSANA NOSULICH

Joining Parcelforce in 1988 and transitioning various roles, David is now championing sales coaching and support for inclusive sales transformation at Royal Mail & Parcelforce.

Scotland

OKSANA NOSULICH

OKSANA NOSULICH

OKSANA NOSULICH

With 6+ years in leading sales training and development at Royal Mail, Oksana also is a true champion of sales coaching and  inclusive sales transformation at Royal Mail & Parcelforce.

UK 

LESLEY TAIT

OKSANA NOSULICH

MARK TOWNEND

Lesley is a seasoned sales & commercial leader and  certified teams, groups, and personal performance coach, she is championing inclusive sales transformation at Royal Mail & Parcelforce.

UK 

MARK TOWNEND

OKSANA NOSULICH

MARK TOWNEND

As a sales performance coach, Mark champions coaching with a growth mindset to unlock potential opportunities.  He too is  supporting inclusive sales transformation at Royal Mail & Parcelforce.

UK 

Global insdustry leaders

SHAUN LYONS

LOUISE O'SHEA, DipM

TINA DICKENS

Shaun is a global sales transformation leader at Royal Caribbean International.  Click Photo above to go to Royal.

UK

TINA DICKENS
SSW Certified Instructor, Coach, Founder and CEO of 2 J Coaching and Tinadickens.com

TINA DICKENS

LOUISE O'SHEA, DipM

TINA DICKENS

 Tina Dickens is a qualified and accredited business coach, trainer and mentor, through her business – 2J Consulting Ltd  . Click Photo above to go to her web page.    

UK

Louise O'Shea DIPM and Scared So What Certified PCM Instructor/Coach.

LOUISE O'SHEA, DipM

LOUISE O'SHEA, DipM

LOUISE O'SHEA, DipM

Louise is an expert in Brand Management, Marketing, Brand Strategy, E-Commerce and so much more.  Leading Brand & Marketing at Cargill but also co-founder of Gosh Consulting and Service Brilliance.  

UK

Marc O'Shea former Metropolitan Police, MVO, and co-founder of Service Brilliance

MARC O'SHEA, MVO

LOUISE O'SHEA, DipM

LOUISE O'SHEA, DipM

 Marc has spent 15 years working closely with the Royal Household & events, ranging from intimate private dinners to Royal weddings, funerals and the Coronation concert.  His focus within the Metropolitan Police was to strike a balance between security measures and hospitality, ensuring an unparalleled guest experience at Royal events, an

 Marc has spent 15 years working closely with the Royal Household & events, ranging from intimate private dinners to Royal weddings, funerals and the Coronation concert.  His focus within the Metropolitan Police was to strike a balance between security measures and hospitality, ensuring an unparalleled guest experience at Royal events, and that the visitor journey through iconic Royal sites was entertaining while meeting all security protocols

UK

Hassan TLILI Founder of UGOCOACH and ICF Trained Business Coach (ACTP Program).

HASSAN TLILI

NIKI COPPERWHEAT

DAVID SANTINEER

Hassan is the Founder of UGOCOACH, an international coaching consultancy. ICF Trained business Coach (ACTP Program), with expertise in profiling, adaptability and readiness for personal and organizational  change.

He actively works with international  clients  in three languages, French, Arabic and English.

David Santineer - Scared So What Certifeid PCM Instructor - 1st to earn a distinction.

DAVID SANTINEER

NIKI COPPERWHEAT

DAVID SANTINEER

David is the creator of the BEAR Programme for organisational change management and he is also an AQai certified consultant.   

David is the first person to earn a Distinction in his oral review in becoming a SSW Certified PCM Instructor.


A longstanding career in service of the UK Government and global industries, he is no stranger to change management leadership and impact.

Jennie Bayliss: Scared So What Certified PCM Instructor

JENNIE BAYLISS

NIKI COPPERWHEAT

NIKI COPPERWHEAT

 Founder of project management agency Mantralis, which delivers multi-£m projects. 


CEO and Owner of Letterbox Cocktails an innovative new way to send and share mixers around the globe.



Niki Copperwheat: Scared So What Certified PCM Instructor

NIKI COPPERWHEAT

NIKI COPPERWHEAT

NIKI COPPERWHEAT

 Niki  works in tandem with Jennie as she heads up marketing at Letterbox Cocktails an innovative new way to send and share mixers around the globe.



Dr Ryan O'Sullivan: Certified Scared So What PCM Instructor

DR RYAN O'SULLIVAN

DR RYAN O'SULLIVAN

DR RYAN O'SULLIVAN

Dr Ryan is a pracademic leading global sales specialising in Relationship Mapping.  He is an author of Building B2B Relationships, a podcast host and works between the UK and France.

UK

Paul Catchpole: Scared So What Certified PCM Instructor

PAUL CATCHPOLE

DR RYAN O'SULLIVAN

DR RYAN O'SULLIVAN

 Paul is the managing director of Scionworx, a consultancy specialising in the creation and growth of business partnerships that drive revenue and scale.   He is an 18-year veteran of designing and developing partnerships between technology companies for mutual benefit  

UK

Miranda K Joslin, VP Engagement Leader at US Bank and Certified PCM Instructor

MIRANDA K. JOSLIN

DR RYAN O'SULLIVAN

MIRANDA K. JOSLIN

   Miranda is a Vice President and change management leader at one of the largest banks in the United States. She drives transformational change and bolsters employee change adoption and is a Certified Change Management Professional (CCMP©). 

 USA

GET CERTIFIED

DR RYAN O'SULLIVAN

MIRANDA K. JOSLIN

 CLECK ABOVE TO LEARN HOW YOU CAN BECOME CERTIFIED!

@A Better start southend / early years alliance

LAURA BURKE

DR CLARE LITTLEFORD

NICKY FICKEN

Laura is a part of the leadership team at A Better Start Southend, UK,  and part of the Early Years Alliance.  Click Photo above to go to ABSS

UK.

NICKY FICKEN

DR CLARE LITTLEFORD

NICKY FICKEN

Nicky is a part of the leadership team at A Better Start Southend, UK,  and part of the Early Years Alliance.  Click Photo above to go to ABSS

UK.

MELANIE LARKE

DR CLARE LITTLEFORD

DR CLARE LITTLEFORD

Melanie  is a part of the leadership team at A Better Start Southend, UK,  and part of the Early Years Alliance.  Click Photo above to go to ABSS.

UK

DR CLARE LITTLEFORD

DR CLARE LITTLEFORD

DR CLARE LITTLEFORD

Dr. Clare is a part of the leadership team at A Better Start Southend, UK,  and part of the Early Years Alliance.  Click Photo above to go to ABSS.

UK

CAROLYN SMITH

CAROLYN SMITH

CAROLYN SMITH

Carolyn is a part of the leadership team at A Better Start Southend, UK,  and part of the Early Years Alliance.  Click Photo above to go to ABSS.

UK

Dr Nia Thomas head of A Better Start Southend and Leadership pracademic and author.

DR NIA THOMAS

CAROLYN SMITH

CAROLYN SMITH

Dr. Nia is the head of the overall charitable program at A Better Start Southend, UK,  and part of the Early Years Alliance.  Click Photo above to go to ABSS.

UK

Our North American Instructors include

Marc Sabatini - Scared So What Certified Instructor.  The world's 1st bespoke personal change model.

MARC SABATINI

ELEANOR ERICKSON

ELEANOR ERICKSON

Marc has over 25 years  of experience as an innovative sales leader and entrepreneur focused on solving problems by helping others. As Co-Founder and CSO of Aqfer, and now SVP of Data Axle he excels at bridging the gap between vision and execution in everything he does for his clients. 

The first to be certified in the USA

ELEANOR ERICKSON

ELEANOR ERICKSON

ELEANOR ERICKSON

Eleanor is a trusted advisor and training facilitator for the LEMONEIGHT company in providing a global innovation for customer experience. Click Photo above to go to LEMONEIGHT.

USA

SHERRY MCKEOWN

ELEANOR ERICKSON

SHERRY MCKEOWN

Sherry  is a sales, marketing and public relations mason with a demonstrated history of success in sports, media, entertainment and travel & tourism.  A cruise industry sales veteran, she is also the first to become SSW certified representing her great country of Canada.  

CANADA

Access cruise Inc. of Miami

Shannon McKee, President and CEO of Access Cruise Inc.  www.accesscruise.com

SHANNON MCKEE

SHANNON MCKEE

SHANNON MCKEE

 Shannon McKee is both the founder and acting President of Access Cruise, Inc. Shannon began her career at sea with Norwegian Cruise Line in 1992, after graduating from Texas Christian University with a degree in Sales and Marketing. 

Eric Benedict is the Chief Administration Officer for Access Cruise Inc. www.accesscruise.com

ERIC BENEDICT

SHANNON MCKEE

SHANNON MCKEE

Eric Benedict is the Chief Adminstration Officer for Access Cruise, Inc.  With over 30 years experience at Nowegian Cruise Line in various operations and revenue generating roles, Eric brings exceptional knowledge of the cruise industry and more.

LEARN MORE

SHANNON MCKEE

LEARN MORE

Curious about what the program is and how you can become certified?  Click on the image above and learn today!

SCARED SO WHAT Certified Instructor program.  Accredited by ITOL.

SSW Certified Instructors

Who will be the next Certified Instructor?  Maybe it's you!   Ready to differentiate your skillsets in coaching, change management, and leadership?  Click above to see more!

Want to become SSW PCM certified?

Reach out to us today!
LEARN ABOUT THE PROGRAMINQUIRE NOW

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