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SCARED SO WHAT offers a unique approach on personal (PCM)  and organisational (OCM) change management. Our uniqueness is that while most organisational change management focuses on the organisation, we focus on the individual AND the organisation.

Global change experts and research shows that organisational change has a high propensity towards failure.  And when you ask why, the answer points towards lack of focus being given to the individuals expected to carry out the change.  That's where we succeed by bridging the gap between the organisation and the people who are intrinsically involved in the change. 

Our company logo: At the heart of our logo is a C which stands for CHANGE. It has dotted circles within it that represent multiple changes that happen to us each and every day.  A horizontal wave crosses that C and represents change to be constant and ever flowing.  The logo is then supported with the words SCARED which represents feelings, actions, and decision making.  It then has the words SO WHAT to represent that ever flowing question of "SO WHAT can I do or what does it mean?"  Together, SCARED SO WHAT encompasses a new personal change model to help people learn how to manage it for themselves.

The SCARED SO WHAT standard app is free for individuals & educational institutions to download and use.  This is made possible through the SCARED SO WHAT SOCIAL COMMUNITY INTEREST COMPANY (C.I.C.) that allows this service to be offered to individuals without charge.

The SSW PRO App is licensable  for business and organisations.

SCARED SO WHAT LTD is a Companies House registered corporation within the United Kingdom.  Company number: 13896919

SCARED SO WHAT SOCIAL COMMUNITY INTEREST COMPANY is a Companies House registered C.I.C. within the United Kingdom.  Company number: 14775073

For true change transformation and adoption, organisational change management should include the individual's own needs and consideration of personal change.  You can do this by incorporating the SCARED SO WHAT methodology, app, and framework alongside the organisational change process. If you would like to include this model, the app, and the educational platform within your organisation, contact us today.

With over 20 years selling and sailing in the cruise industry across oceans, Grant has served most years working onboard cruise ships and shore side in leadership roles in sales, operations, revenue, and launched the first modern luxury retail travel outlets at sea with Celebrity Cruises and Royal Caribbean International. He also launched the cruise industry’s first office of Diversity and Inclusion, and has led the way for professionalising sales transformation within the sector for the Royal Caribbean International for the EMEA, APAC, LACAR global regions.

Living in central London, area, Grant continues his sales academic and professional career by leading in continuous sales transformation and change management. He is the first member in the travel and tourism industry to graduate the master's MSc in Professional Practice Leading Sales Transformation with Consalia, Ltd., and Middlesex University, and with honors. He is also the first doctor in sales transformation in the industry through the Doctorate Professional Studies by Public Works at Middlesex University of London. And he is a certified sales transformation coach through Consalia and the Institute of Leadership and Management.  

He has also  founded the SSW Research for Change CIC and serves as the chief research officer leading active research and support for those in need.

Grant is also a Founding Fellow of the Institute of Sales Professionals, a Visiting Fellow at Cranfield University's School of Management, and a Fellow of the Institute of Training and Occupational Learning.  

At the helm of our company is Claudio Martinez, our CEO and Managing Director ensuring all operations including marketing and social outreach is carried out. He hails from Venezuela and the United States, but now makes London his primary home where he serves as the sales and marketing and social media face of  Scared So What Ltd and the C.I.C.

Educated with a degree in Journalism and Public Communications, Claudio has a long career in sales management, events management, and has even served as an on air talent for a local radio station in Caracas, Venezuela.  

Living in Central London, Claudio leads the organization in maintaining and supervising the daily operations, sales & marketing, app functionality, and PR services for the application and publishing representation for our books and business consulting services.

Marc is in charge of the Emergency Services sector for the UK and supports our customers within this field of services.  As a Sr. Partner, Marc operates sales, marketing, consultancy and support for the Certification and App programmes for Police, Fire, Medical and Ambulatory customers.

Marc has spent 15 years working closely with the Royal Household & event companies. He planned and delivered thousands of events, ranging from intimate private dinners to Royal weddings, funerals and the Coronation concert. His primary focus was to strike a balance between security measures and hospitality, ensuring an unparalleled guest experience at Royal events, and that the visitor journey through iconic Royal sites  was entertaining while meeting all security protocols 

David is a Sr Partner and leads in the areas of global change management contributions to organisations and people.  An active leader within the Change Management Institute, David helps to ensure we are continously bridging the gap between personal change and organisational change management.

He is also the creator of the BEAR  Change Management Programme.  He has spent over 16 years leading and working within HMRC for the UK and then co-started his own consultancy practice as leader of Proactive By Design whereby he has been  trusted to deliver highly-valued specialist change advice to prestigious clients such as BCG, McKinsey, Oliver Wyman, Kearney, Gatwick Diamond Business, and Sussex Wildlife Trust. He has delivered and shared is expertise to clients in Europe, the Middle East, USA. 

Hassan is the founder of UGOCOACH and is heading up our strategic partnership representing Scared So What Ltd, our products and services in FRANCE, and the MENA markets.

He is  an Entrepreneur, Professional ICF trained Coach , and a consultant in the field of human capital development, Education and Training, focusing on adaptability and change, challenging teams and organizations in a VUCA to BANI environment. 

His expertise aligns so well with SSW's mission to empower people to manage personal change as he adds he also holds expertises as a Foundation Certified Practitioner with AQai and is  committed to their mission: to inspire & empower every human with the skills to adapt and thrive. Ensuring no-one is left behind in the fastest period of change in history. Transforming the way employees, teams and organisations thrive in change. 

Our entire ethos is surrounded on improving overal mental health and wellbeing.

MIND UK  

We change minds across England and Wales by making mental health an everyday priority. By standing up to the injustices – in healthcare, in work, in law – which make life harder for those of us with mental health problems.

We support minds – by offering help whenever you might need it through our information, advice and local services.

And we connect minds. Bringing together an unstoppable network of individuals and communities – people who care about mental health to make a difference.

2% of every sales ticket for Q1 2025 will be donated to MIND UK through Work for Good.

ESG has two important things in common:  PEOPLE and CHANGE.

People have not been taught how to manage personal change for themselves nor others.  There has not been a Personal Change Management process taught in schools, universities, churches, communities, or even in our working societies.  To impact our Environment we must change.  To impact our societies we must change. To create and enforce governance we must change.  But how?

People within Social and  SOCIETY at large must learn how to manage personal change for themselves if they are to impact change for others.  This is a critical and cognitive skillset that we must teach, champion, and embed within all communities.   People must learn to manage change if they are to impact and sustain change.

We urge all organisations and societies to implement Personal Change Management into the Social aspect of ESG.   Doing this gives us a greater opportunity to foster change once we understand how to manage it for ourselves.

SSW's Social Responsiblity is to teach people how to manage personal change for themselves and others.  As such, our committment is to make the model and the 1st generation app FREE for schools, universities, and educational bodies.   Click below to download our social committment offering.