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About Us
About SCARED SO WHAT
SCARED SO WHAT offers a unique approach on personal and organizational change management. Our uniqueness is that while most organizational change management focuses on the organization, we focus on the individual AND the organization.
Global change experts and research shows that organizational change has a high propensity towards failure. And when you ask why, the answer points towards lack of focus being given to the individuals expected to carry out the change. That's where we succeed by bridging the gap between the organization and the people who are intrinsically involved in the change.
Our company logo: At the heart of our logo is a C which stands for CHANGE. It has dotted circles within it that represent multiple changes that happen to us each and every day. A horizontal wave crosses that C and represents change to be constant and ever flowing. The logo is then supported with the words SCARED which represents feelings, actions, and decision making. It then has the words SO WHAT to represent that ever flowing question of "SO WHAT can I do or what does it mean?" Together, SCARED SO WHAT encompasses a new personal change model to help people learn how to manage it for themselves.
The SCARED SO WHAT App is free for individuals to download and use. This is made possible through the SCARED SO WHAT SOCIAL COMMUNITY INTEREST COMPANY (C.I.C.) that allows this service to be offered to individuals without charge.
SCARED SO WHAT LTD is a Companies House registered corporation within the United Kingdom. Company number: 13896919
SCARED SO WHAT SOCIAL COMMUNITY INTEREST COMPANY is a Companies House registered C.I.C. within the United Kingdom. Company number: 14775073
For organizations there is a licensing fee for incorporating the app and methodology into the organization and through operational systems. We can offer an array of extra features such as customization, reporting, share ability of features that are not available in the individual version.
For true change transformation and adoption, organizational change management should include the individual's own needs and consideration of personal change. You can do this by incorporating the SCARED SO WHAT methodology, app, and framework alongside the organizational change process. If you would like to include this model, the app, and the educational platform within your organization, contact us today.
Founder: Grant Van Ulbrich, MSc, Certified ILM Coach, and Doctor in Sales Transformation
A native from the U.S. State of Kansas, Grant embraced personal change and followed in the steps of his grandfather, father, uncles, and brother in serving in the US Navy. Post military service, Grant continued his journey by championing sales leadership roles in the multi-family apartment community throughout the San Francisco Bay Area before following his true passion for the sea in the cruise industry.
With over 20 years selling and sailing across oceans, Grant has served most years working onboard cruise ships and shore side in leadership roles in sales, operations, revenue and launched the first modern luxury retail travel outlets at sea with Celebrity Cruises and Royal Caribbean International. He also launched the cruise industry’s first office of Diversity and Inclusion, and now is leading the way within the sales transformation sector for the Royal Caribbean International for the EMEA, APAC, LACAR global regions.
Living in central London, England area, Grant continues his sales academic and professional career by leading in continuous sales transformation and change management. He is the first member in the travel and tourism industry to graduate the master's MSc in Professional Practice Leading Sales Transformation with Consalia, Ltd., and Middlesex University, and with honors. He is also the first doctor in sales transformation in the industry through the Doctorate Professional Studies by Public Works at Middlesex University of London. And he is a certified sales transformation coach through Consalia and the Institute of Leadership and Management. Grant is also a Founding Fellow of the Institute of Sales Professionals.
Claudio Martinez, Managing Director
At the helm of the company is Claudio Martinez. He hails from Venezuela and the United States, but now makes London his primary home where he serves as the managing director of Scared So What Ltd.
Educated with a degree in Journalism and Public Communications, Claudio has a long career in sales management, events management, and served as an on air talent for a local radio station in Caracas, Venezuela. In his current role, Claudio maintains the operations, sales & marketing, app functionality, and PR services for the application and publishing representation for our books and business consulting services.
our partners and customers
Organizations supporting people with SCARED SO WHAT
