About Us
About SCARED SO WHAT
Dr. Grant Van Ulbrich, Founder, Researcher Author, Fellow
Claudio Martinez, CEO & Managing Director
SCARED SO WHAT offers a unique approach on personal (PCM) and organisational (OCM) change management. Our uniqueness is that while most organisational change management focuses on the organisation, we focus on the individual AND the organisation.
Global change experts and research shows that organisational change has a high propensity tow
SCARED SO WHAT offers a unique approach on personal (PCM) and organisational (OCM) change management. Our uniqueness is that while most organisational change management focuses on the organisation, we focus on the individual AND the organisation.
Global change experts and research shows that organisational change has a high propensity towards failure. And when you ask why, the answer points towards lack of focus being given to the individuals expected to carry out the change. That's where we succeed by bridging the gap between the organisation and the people who are intrinsically involved in the change.
Our company logo: At the heart of our logo is a C which stands for CHANGE. It has dotted circles within it that represent multiple changes that happen to us each and every day. A horizontal wave crosses that C and represents change to be constant and ever flowing. The logo is then supported with the words SCARED which represents feelings, actions, and decision making. It then has the words SO WHAT to represent that ever flowing question of "SO WHAT can I do or what does it mean?" Together, SCARED SO WHAT encompasses a new personal change model to help people learn how to manage it for themselves.
The SCARED SO WHAT standard app is free for individuals & educational institutions to download and use. This is made possible through the SCARED SO WHAT SOCIAL COMMUNITY INTEREST COMPANY (C.I.C.) that allows this service to be offered to individuals without charge.
The SSW PRO App is licensable for business and organisations.
SCARED SO WHAT LTD is a Companies House registered corporation within the United Kingdom. Company number: 13896919
SCARED SO WHAT SOCIAL COMMUNITY INTEREST COMPANY is a Companies House registered C.I.C. within the United Kingdom. Company number: 14775073
For true change transformation and adoption, organisational change management should include the individual's own needs and consideration of personal change. You can do this by incorporating the SCARED SO WHAT methodology, app, and framework alongside the organisational change process. If you would like to include this model, the app, and the educational platform within your organisation, contact us today.
Claudio Martinez, CEO & Managing Director
Dr. Grant Van Ulbrich, Founder, Researcher Author, Fellow
Claudio Martinez, CEO & Managing Director
At the helm of the company is Claudio Martinez. He hails from Venezuela and the United States, but now makes London his primary home where he serves as the CEO & Managing Director of Scared So What Ltd and the C.I.C.
Educated with a degree in Journalism and Public Communications, Claudio has a long career in sales management, events manage
At the helm of the company is Claudio Martinez. He hails from Venezuela and the United States, but now makes London his primary home where he serves as the CEO & Managing Director of Scared So What Ltd and the C.I.C.
Educated with a degree in Journalism and Public Communications, Claudio has a long career in sales management, events management, and has even served as an on air talent for a local radio station in Caracas, Venezuela.
Living in Central London, Claudio leads the organization in maintaining and supervising the daily operations, sales & marketing, app functionality, and PR services for the application and publishing representation for our books and business consulting services.
Dr. Grant Van Ulbrich, Founder, Researcher Author, Fellow
Dr. Grant Van Ulbrich, Founder, Researcher Author, Fellow
Dr. Grant Van Ulbrich, Founder, Researcher Author, Fellow
A native from the U.S. State of Kansas, Grant embraced personal change and followed in the steps of his grandfather, father, uncles, and brother in serving in the US Navy. Post military service, Grant continued his journey by championing sales leadership roles in the multi-family apartment community throughout the San Francisco Bay Area b
A native from the U.S. State of Kansas, Grant embraced personal change and followed in the steps of his grandfather, father, uncles, and brother in serving in the US Navy. Post military service, Grant continued his journey by championing sales leadership roles in the multi-family apartment community throughout the San Francisco Bay Area before following his true passion for the sea in the cruise industry.
With over 20 years selling and sailing across oceans, Grant has served most years working onboard cruise ships and shore side in leadership roles in sales, operations, revenue and launched the first modern luxury retail travel outlets at sea with Celebrity Cruises and Royal Caribbean International. He also launched the cruise industry’s first office of Diversity and Inclusion, and now is leading the way within the sales transformation sector for the Royal Caribbean International for the EMEA, APAC, LACAR global regions.
Living in central London, England area, Grant continues his sales academic and professional career by leading in continuous sales transformation and change management. He is the first member in the travel and tourism industry to graduate the master's MSc in Professional Practice Leading Sales Transformation with Consalia, Ltd., and Middlesex University, and with honors. He is also the first doctor in sales transformation in the industry through the Doctorate Professional Studies by Public Works at Middlesex University of London. And he is a certified sales transformation coach through Consalia and the Institute of Leadership and Management.
He has also founded the SSW Research for Change CIC and serves as the chief research officer leading active research and support for those in need.
Grant is also a Founding Fellow of the Institute of Sales Professionals and a Fellow of the Institute of Training and Occupational Learning.
ESG & Social Change
Supported by The 3 Doctors Network
Dr. Grant Van Ulbrich, Founder, Researcher Author, Fellow
ESG has two important things in common: PEOPLE and CHANGE.
People have not been taught how to manage personal change for themselves nor others. There has not been a Personal Change Management process taught in schools, universities, churches, communities, or even in our working societies. To impact our Environment we must change. To im
ESG has two important things in common: PEOPLE and CHANGE.
People have not been taught how to manage personal change for themselves nor others. There has not been a Personal Change Management process taught in schools, universities, churches, communities, or even in our working societies. To impact our Environment we must change. To impact our societies we must change. To create and enforce governance we must change. But how?
People within Social and SOCIETY at large must learn how to manage personal change for themselves if they are to impact change for others. This is a critical and cognitative skillset that we must teach, champion, and embed within all communities. People must learn to manage change if they are to impact and sustain change.
We urge all organisations and societies to implment Personal Change Management into the Social aspect of ESG. Doing this gives us a greater opportunity to foster change once we understand how to manage it for ourselves.
Supported by The 3 Doctors Network
Supported by The 3 Doctors Network
Supported by The 3 Doctors Network
The SCARED SO WHAT program is also supported by the 3 Doctors Network. Dr. Jeremy Chapman and Dr. Simon Dwight are also advisors, confidants, and avid practitioner-academic leaders that champion and support the program and the business. To learn more about the other gents, please have a view of the 3 Doctors website.
