New Change Calculator: Find Out What failed change costing you!

Managing Personal Change with the SCARED-SO WHAT model
Managing Personal Change with the SCARED-SO WHAT model
  • Home
  • PCM Technology & Service
    • PERSONAL CHANGE MGMT.
    • THE PRO APP SYSTEM
    • TRANSFORMATION LEADERSHIP
    • PCM COACHING CERT.
  • WHO WE ARE
    • ABOUT
    • SSW CERTIFIED INSTRUCTORS
    • CUSTOMER REVIEWS
  • RESOURCES
    • BOOKS
    • MEDIA
    • Terms and Conditions
  • More
    • Home
    • PCM Technology & Service
      • PERSONAL CHANGE MGMT.
      • THE PRO APP SYSTEM
      • TRANSFORMATION LEADERSHIP
      • PCM COACHING CERT.
    • WHO WE ARE
      • ABOUT
      • SSW CERTIFIED INSTRUCTORS
      • CUSTOMER REVIEWS
    • RESOURCES
      • BOOKS
      • MEDIA
      • Terms and Conditions
Get our Brochure - CONTAT US

  • Home
  • PCM Technology & Service
    • PERSONAL CHANGE MGMT.
    • THE PRO APP SYSTEM
    • TRANSFORMATION LEADERSHIP
    • PCM COACHING CERT.
  • WHO WE ARE
    • ABOUT
    • SSW CERTIFIED INSTRUCTORS
    • CUSTOMER REVIEWS
  • RESOURCES
    • BOOKS
    • MEDIA
    • Terms and Conditions
Get our Brochure - CONTAT US

Download our brochure

Download PDF

The founder of Personal change management

Dr Grant Van Ulbrich is the founder of Personal Change Management and creator of Scared So What®.

His work addresses the core reason transformation fails: change is managed organisationally but experienced personally. Through Personal Change Management & PCM Assurance™, he focuses on how individuals interpret, emotionally process, and ultimately adopt change — the missing link between strategy and sustained outcomes.


Dr Van Ulbrich is the originator of the SCARED SO WHAT® framework, a structured model that makes personal change visible, measurable, and actionable. The framework is operationalised through Scared So What PRO, the current digital platform used to support individual change adoption and provide leaders with live insight into how change is experienced across organisations.


His work bridges academic research, leadership practice, and real-world deployment, with applications across public and private sector transformation, digital adoption, leadership development, and organisational resilience.


Dr Van Ulbrich is also developing SSWAI, the forthcoming AI-powered evolution of the Scared So What® platform, designed to enhance Personal Change Management through deeper reflection, personalised insight, and scalable coaching logic.

Photo of Dr Grant Van Ulbrich, founder of Personal Change Management & creator of Scared So What®.

Contact Us

Drop us a line below or call: +44 (0)20 3911 3535

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Contact us for your transformation needs:

SCARED SO WHAT™, Transforming Leaders!

Rm 73 Mansion House, Wrest Park, Silsoe, Bedford MK454HR

Contact us for: • Transformational Leadership Workshops & Consulting • SCARED SO WHAT Personal Change Management Technology @ Work • Certified PCM Instructor and Coaching programs • Executive Coaching for Transformation • Key Note Speaker, Guidance

What is personal change management

For definitions and a deeper understanding, click the link b
Personal Change Management

Our strategic network

Shannon McKee - President in Cruise: PERSONAL CHANGE MANAGEMENT with Scared So What

Shannon McKee, President Access Cruise & Sr Business Partner - Global Cruise and Port Advisor.

Alex Abbott, Sr. Partner - UK & Portugal. Founder of Supero and creator of the COS GTM systems.

Shannon McKee, President Access Cruise & Sr Business Partner - Global Cruise and Port Advisor.

Claudio Martinez - Chief PR, Comms, Social: PERSONAL CHANGE MANAGEMENT with Scared So What

Claudio Martinez, Chief PR, Comms & Social, London UK

Alex Abbott, Sr. Partner - UK & Portugal. Founder of Supero and creator of the COS GTM systems.

Shannon McKee, President Access Cruise & Sr Business Partner - Global Cruise and Port Advisor.

Alex Supero - Sr Partner: PERSONAL CHANGE MANAGEMENT with Scared So What

Alex Abbott, Sr. Partner - UK & Portugal. Founder of Supero and creator of the COS GTM systems.

Alex Abbott, Sr. Partner - UK & Portugal. Founder of Supero and creator of the COS GTM systems.

Alex Abbott, Sr. Partner - UK & Portugal. Founder of Supero and creator of the COS GTM systems.

Marc O'Shea, MBE- Sr Partner: PERSONAL CHANGE MANAGEMENT with Scared So What

Marc O'Shea MBE, Sr. Partner - UK. Representing Police and Emergency Services Personnel

Hassan TLILI , Sr. Partner - France & MENA Regions. Founder of UGOCoach a coaching consultancy

Alex Abbott, Sr. Partner - UK & Portugal. Founder of Supero and creator of the COS GTM systems.

David Santineer - Sr Partner: PERSONAL CHANGE MANAGEMENT with Scared So What

David Santineer, Sr. Partner - UK. Change Practitioner and Creator of the BEAR Change Model.

Hassan TLILI , Sr. Partner - France & MENA Regions. Founder of UGOCoach a coaching consultancy

Hassan TLILI , Sr. Partner - France & MENA Regions. Founder of UGOCoach a coaching consultancy

hassan TILI- Sr Partner: PERSONAL CHANGE MANAGEMENT with Scared So What

Hassan TLILI , Sr. Partner - France & MENA Regions. Founder of UGOCoach a coaching consultancy

Hassan TLILI , Sr. Partner - France & MENA Regions. Founder of UGOCoach a coaching consultancy

Hassan TLILI , Sr. Partner - France & MENA Regions. Founder of UGOCoach a coaching consultancy

Marc Sabatini - Sr Partner: PERSONAL CHANGE MANAGEMENT with Scared So What

Marc Sabatini, Sr Partner, NY, NY USA . Strategic GTM Advisory.

Tara LaFon Gooch, Sr. Partner, North Carolina, USA. Award winning Author, TEDx Speaker

Tina Dickens, Sr. Partner - UK. Founder of 2J Consulting - Professional Coaching

  


Tina Dickens - Sr Partner: PERSONAL CHANGE MANAGEMENT with Scared So What

Tina Dickens, Sr. Partner - UK. Founder of 2J Consulting - Professional Coaching

Tara LaFon Gooch, Sr. Partner, North Carolina, USA. Award winning Author, TEDx Speaker

Tina Dickens, Sr. Partner - UK. Founder of 2J Consulting - Professional Coaching

Tara LaFon Gooch - Sr Partner: PERSONAL CHANGE MANAGEMENT with Scared So What

Tara LaFon Gooch, Sr. Partner, North Carolina, USA. Award winning Author, TEDx Speaker

Tara LaFon Gooch, Sr. Partner, North Carolina, USA. Award winning Author, TEDx Speaker

Tara LaFon Gooch, Sr. Partner, North Carolina, USA. Award winning Author, TEDx Speaker

Hon. Chev. Franck Massicard - Sr Partner: PERSONAL CHANGE MANAGEMENT with Scared So What

Hon. Chev. Franck Massicard, Sr. Partner MALTA

Joshaua Smith, Sr. Partner - UK . Founder of CRO Connected

Tara LaFon Gooch, Sr. Partner, North Carolina, USA. Award winning Author, TEDx Speaker

Joshua Smith - Sr Partner: Founder of CRO Connected

Joshaua Smith, Sr. Partner - UK . Founder of CRO Connected

Joshaua Smith, Sr. Partner - UK . Founder of CRO Connected

Joshaua Smith, Sr. Partner - UK . Founder of CRO Connected

Philippe Masson, Founder of Avilio specialising in business turnaround and productivity.

Philippe Masson, Founder of Avilio. Strategic Advisor

Philippe Masson, Founder of Avilio. Strategic Advisor

 Philippe Masson is the founder of Avilio, built on one core belief: productivity inspires happiness. Specialising in business turnaround, Philippe has over 20 years of experience managing, training, and coaching managers and leaders to achieve lasting performance and fulfilment. He has created several practical programmes that help indiv

 Philippe Masson is the founder of Avilio, built on one core belief: productivity inspires happiness. Specialising in business turnaround, Philippe has over 20 years of experience managing, training, and coaching managers and leaders to achieve lasting performance and fulfilment. He has created several practical programmes that help individuals become more organised, more productive, and ultimately less stressed. Hundreds of professionals have already taken part in his programmes, experiencing meaningful and lasting results both at work and in their personal lives. 


Contact Avilio

UGO Coach: France and MENA Regions

Philippe Masson, Founder of Avilio. Strategic Advisor

 Ugocoach is a business consultancy, coaching and training practice with an international presence in different markets and multiple industries. 


Ugocoach partners with top notch world experts recognized in their respective field and covering various disciplines. We make sure that we offer a value proposition, at the edge of innovation and

 Ugocoach is a business consultancy, coaching and training practice with an international presence in different markets and multiple industries. 


Ugocoach partners with top notch world experts recognized in their respective field and covering various disciplines. We make sure that we offer a value proposition, at the edge of innovation and uniqueness.


A coalition of industry professionals, consultants, coaches and multi-disciplinary thinkers including advisors and academics. They present a remarkable professional track record, empowering the talent capital of the 21st century and surpassing its major challenges. 


A transdisciplinary approach to business, a blend of academic rigour, ground expertise, business values and ethics, respecting inclusiveness and diversity, empowerment and wisdom.


Founded and led by Hassan TLILI.

Contact UGOCOACH
Scared So What Personal Change

About SCARED SO WHAT

SCARED SO WHAT offers a unique approach on personal (PCM)  and organisational (OCM) change management. Our uniqueness is that while most organisational change management focuses on the organisation, we focus on the individual AND the organisation.


Global change experts and research shows that organisational change has a high propensity tow

SCARED SO WHAT offers a unique approach on personal (PCM)  and organisational (OCM) change management. Our uniqueness is that while most organisational change management focuses on the organisation, we focus on the individual AND the organisation.


Global change experts and research shows that organisational change has a high propensity towards failure.  And when you ask why, the answer points towards lack of focus being given to the individuals expected to carry out the change.  That's where we succeed by bridging the gap between the organisation and the people who are intrinsically involved in the change. 


We also excel in the foundations of Transformational Leadership. Dr Grant's doctoral journey allowed him to explore this fascinating area and he also created the TRI2LEAD leadership model that champions leaders in the areas of Entrepreneurship, Transformational Leadership, and Narrative Hermenuetics.  Pulling all of this together, SSW LTD features a pioneering Transformational Leadership workshop to establish the base fundamentals for any organisation.


Coaching is a critical feature of both managing change and transforming leaders.  As such, we've empowered the change models to facilitate coaches to transform in the areas of change and leadership.  Dr. Grant's exeriences in global hospitality leadership also make him a coveted executive coach and he offers this service.


Our pioneering technology for Personal Change Management features the free standard app for individuals & educational institutions to download and use.  This is made possible through the SCARED SO WHAT SOCIAL COMMUNITY INTEREST COMPANY (C.I.C.) that allows this service to be offered to individuals without charge.


The SSW PRO App program comes in mobile, desktop, and includes the first ever LIVE INSTANT change insights for leadership to be able to see their change culture as it is happening.  SSW PRO is licensable  for business and organisations.


SCARED SO WHAT LTD is a Companies House registered corporation within the United Kingdom.  Company number: 13896919


SCARED SO WHAT SOCIAL COMMUNITY INTEREST COMPANY is a Companies House registered C.I.C. within the United Kingdom.  Company number: 14775073


For true change transformation and adoption, organisational change management should include the individual's own needs and consideration of personal change.  You can do this by incorporating the SCARED SO WHAT methodology, app, and framework alongside the organisational change process. If you would like to include this model, the app, and the educational platform within your organisation, contact us today.



Contact Us

ESG & Social Change

Supported by The PhD Professionals Network

ESG has two important things in common:  PEOPLE and CHANGE.


People have not been taught how to manage personal change for themselves nor others.  There has not been a Personal Change Management process taught in schools, universities, churches, communities, or even in our working societies.  To impact our Environment we must change.  To im

ESG has two important things in common:  PEOPLE and CHANGE.


People have not been taught how to manage personal change for themselves nor others.  There has not been a Personal Change Management process taught in schools, universities, churches, communities, or even in our working societies.  To impact our Environment we must change.  To impact our societies we must change. To create and enforce governance we must change.  But how?


People within Social and  SOCIETY at large must learn how to manage personal change for themselves if they are to impact change for others.  This is a critical and cognitive skillset that we must teach, champion, and embed within all communities.   People must learn to manage change if they are to impact and sustain change.


We urge all organisations and societies to implement Personal Change Management into the Social aspect of ESG.   Doing this gives us a greater opportunity to foster change once we understand how to manage it for ourselves.


SSW's Social Responsiblity is to teach people how to manage personal change for themselves and others.  As such, our committment is to make the model and the 1st generation app FREE for schools, universities, and educational bodies.   Click below to download our social committment offering.

Learn more

Supported by The PhD Professionals Network

Supported by The PhD Professionals Network

Supported by The PhD Professionals Network

The SCARED SO WHAT program is also supported by the PhD Professionals Network.  This is a network of practicing academics working to transform industry and are also advisors, confidants, and avid practitioner-academic leaders that champion and support the program and the business.  To learn more about the other gents, please have a view of the PhD Professionals website.

Learn more

OUR PARTNERS, CUSTOMERS and FRIENDS

Discover More

Personal Change GlossaryMediaContact Us

Copyright © 2026 SCARED SO WHAT Ltd | Personal Change Management - All Rights Reserved.  Personal Change Management (PCM) is a defined discipline founded by Dr Grant Van Ulbrich that focuses on how individuals experience, interpret, and adopt change. 

Powered by

  • ABOUT
  • MEDIA
  • Terms and Conditions
  • PersonalChangeManagement
  • personalchange-glossary
  • pcm-assurance

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

DeclineAccept