Scroll here to review published works, references and peer reviews .
The International Journal of Sales Transformation
Be sure to catch the July 2023 issue where a synopsis of my Sales Transformation doctoral thesis and the new "Tri-2-Lead" leadership model will be revealed. In addition, Scared of Change? SO WHAT! The new SCARED SO WHAT personal change model is live and downloadable now.
The International Journal of Sales Transformation
On Page 25 of the July Journal, Dr. Grant Van Ulbrich's new book 'Transforming Sales Management', is featured as the Book of the Month for professionals in sales.
The International Journal of Sales Transformation
On Page 3 of the April Journal, Dr. Grant Van Ulbrich's new book 'Transforming Sales Management', the SCARED SO WHAT model, and another new book chapter in a collaborative work with Dr. Christine Eastman are highlighted.
The Institute of Sales Professionals
The SCARED SO WHAT methodology as introduced by our first book: Transforming Sales Management along with the SCARED SO WHAT APP, has been published in: The Institute of Sales Professionals Inaugural e-magazine in February 2023.
The International Journal of Sales Transformation
The SCARED-SO WHAT methodology has been published in: The International Journal of Sales Transformation. May 2020 edition.
The Change Management Review
The SCARED-SO WHAT methodology has been published in: The Change Management Review on July 13, 2020.
A new personal change model
A podcast transcript featuring the SCARED SO WHAT personal change model with Dr. David Wilkinson, Chief Editor of the Oxford review.
I have reviewed this in relation to Covid, and It did make me think if I have covered all the options I need to! Can one embrace change in the same way if its enforced on you versus not enforced? Is it possible to be optimistic about change as opposed to being resolute about making change happen? IE: there is no choice.
I can see this tool being a very helpful to assess a specific change event ( making a member of staff redundant as part of a reorganisation or instigating a new policy ) or a situation that covers may events (ie. Covid). Whereas the SARA curve is addressing more the emotional curve one goes through, this model challenges you to think of options, or questions, should I apply the 5 why to this problem for example? It drives action. And then – So What is next?
Philip Squire
CEO Consalia Ltd.
July 29, 2020
Dr. Phillip Squire's new book called Selling Transformed is available by clicking below.
Grant has developed an approach which provides any individual the opportunity to recognise the emotions they are going through during a period of change in their life. This can be either in their business or personal life, the SCARED model allows for either situation.
By understanding your emotions and reactions to change allows a person to rationalise their feelings and also gives them a way of moving forward by applying the second element ‘SO WHAT’.
In my experience most models of change provide an indication of the emotions and feelings you are likely to go through but give little indication of how to constructively manage the change and what actions you can take. The SCARED and SO WHAT provide a frame work to achieve this.
Brian Tilley, F.APS
Founder & CEO
The Leaf Solution
July 21, 2020
In contrast to most other models for enabling people to deal with a specific ‘change’ Grant challenges the underpinning assumption that change is something 'out there' which has to be accepted or not. He argues that it is as much to do with an individual's response to what is seemingly being imposed on them. And Grant has focused on a very likely response which is that of being 'scared'.
The SCARED SO WHAT™ model that he has produced, comprises a set of questions in the form of contrasting statements which the user has to rate in terms of the degree to which each statement reflects their current response to ‘the’ change. The process of working through the contrasting statements enables them to recognise and reflect on what is their unique ‘position' in the context of the change being imposed and, more importantly, recognise they have choices leading to action to navigate their way through the respective decisions they have to make.
Going through this process helps them adopt a new perspective, mindset whereby the ‘change’ is no longer a ‘problem’ to be resolved but opens up ‘opportunities’ to be embraced – opportunities which wouldn’t have emerged had not the ’change’ presented itself in the first place. It will have opened up a range of alternative trajectories they may wish now to follow which, in turn, might lead to outcomes they couldn’t have been able to recognise before.
Dr. Peter Critten, Retired academic, independent consultant.
July 14, 2020
Books by Dr. Peter Critten can be found by clicking the link below:
Sadly not every professional is interested in making sure that they are right up to date with the latest research and thinking in their core area. However Grant is one of those rare people who takes their professional responsibilities and development seriously, and who mixes practical experience with proper evidence and research. Grant is professional, knowledgeable and with a real concern for not only making sure that his work is evidence-based but that his deep knowledge is right up to date with the very latest research and evidence.
Dr. David Wilkinson,
Chief Editor of The Oxford Review
December 6, 2020
Books By David Wilkinson can be viewed and ordered by the link below.
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