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Managing Personal Change with the SCARED-SO WHAT model
Managing Personal Change with the SCARED-SO WHAT model
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Academia & Print news

Scroll here to review published works, references and peer reviews .

As seen in Print & Digital News

Wall Street Magazing March 2025 featuring Dr Grant Van Ulbrich Pionneer of Personal Change Managment

WALL STREET

Click above to go to the March edition of Wall Street Magazine where they talk about Dr. Grant's pioneering work in Personal Change Management

Dr Grant Van Ulbrich, Founder of SCARED SO WHAT Ltd in London.  As seen in Los Angeles Magazine

LOS ANGELES MAG

Click the image above to go to the Los Angeles Magazine February article  that includes Dr. Grant Van Ulbrich's TEDx Imperial College talk as one of the top 30 Impactful talks of the Century.

Dr Grant Van Ulbrich, Entrepreneur UK
Resolutions for Revolution 2025

ENTREPRENEUR UK

Click above to go to Entrepreuneur UK's January 2025 article featuring Dr. Grant Van Ulbrich and his Resolution for Revloution with Scared So What, the pioneering Personal Change Management model and system.

Dr Grant Van Ulbrich, 2024 Person of the Year for Covere Entrepreneur Magazine.

COVER ENTREPRENEUR

Click the image above to go to the article including Dr. Grant Van Ulbrich in Cover Entrepreneur as they have awarded him 2024 Person of the Year.

Dr Grant Van Ulbrich - Innovator Magazine top innovator and global thought leader.

INNOVATOR MAGAZINE

INNOVATOR MAGAZINE

INNOVATOR MAGAZINE

Click the image above to go to the article including Dr. Grant Van Ulbrich in Innovator Magazine's Nov 24 article on the world's top global innovators and thought leaders.

Dr. Grant Van Ulbrich Founder of Scared So What is revolutionizing change management with digital

DIGITAL JOURNAL

INNOVATOR MAGAZINE

INNOVATOR MAGAZINE

Click the image above to go to the Digital Journal press release picked up from the MSN exclusive PRO APP release.  Scared So What Revolutionizes change management in the digital age.

As seen in MSN exclusive
Dr. Grant Van Ulbrich
Founder Scared So What
Personal Change Management

MSN EXCLUSIVE

INNOVATOR MAGAZINE

BUSINESS INSIDER

Click the image above to go to the MSN Exclusive PRO APP press release and article with Dr. Grant Van Ulbrich.   Scared So What Revolutionizes Change Management in the Digital Age.

Dr Grant Van Ulbrich, Founder of SCARED SO WHAT Ltd. Business Insider May 2024
As seen in BUSINESS

BUSINESS INSIDER

INNOVATOR MAGAZINE

BUSINESS INSIDER

Click the image above to go to the Business Insider May 2024 article with Dr. Grant Van Ulbrich.   Change Management's radical transformation is happening.

As seen in Your Business with James Caan
Dr. Grant Van Ulbrich
Founder Scared So What Ltd

YOUR BUSINESS

YOUR BUSINESS

YOUR BUSINESS

Click above to go to Dr. Grant's advertorial in YOUR BUSINESS Spring Edition 2024.                    Pages 264-269

As seen in Print & Digital News

As seen in Your Business with James Caan
Dr. Grant Van Ulbrich
Founder Scared So What Ltd

YOUR BUSINESS

Click above to go to Dr. Grant's advertorial in YOUR BUSINESS Spring Edition 2024.                    Pages 264-269

As Seen in FORBES Leadership Issue, January 2024
Dr. Grant Van Ulbrich
Founder SCARED SO WHAT Ltd

FORBES

Click the image above to go to the FORBES January 2024 Leadership Issue with Dr. Grant Van Ulbrich's interview.

As seen in The London Evening Standard April 22, 2024
Dr. Grant Van Ulbrich featured on Page 19

LONDON - EVENING STANDARD

Click above to go to Dr. Grant's write up in the April 22nd edition of the Business Guide featured in the London Evening Standard.

As Seen in The Guardian
Dr. Grant Van Ulbrich
Founder Scared So What Ltd
Personal Change Management

The GUARDIAN

Click above to go to the March edition of The Guardian USA where they talk about Dr. Grant's research work, TEDx talk, and more.

Dr Grant Van Ulbrich, Founder of SCARED SO WHAT Ltd. February 2024
As seen in USA Wire

USA WIRE

USA WIRE

Click the image above to go to the USA WIRE February 2024 article with Dr. Grant Van Ulbrich.

Dr. Grant's books

Transforming Sales Management by Dr. Grant Van Ulbrich, Kogan Page publishers

KOGAN PAGE

Click the image above to go to Dr Grant's Books

ROUTLEDGE

Click the image above to go to Dr. Grant's Books

Published Works:

The International Journal of Sales Transformation

Be sure to catch the July 2023 issue where a synopsis of my Sales Transformation doctoral thesis and the new "Tri-2-Lead" leadership model will be revealed.  In addition, Scared of Change?  SO WHAT!  The new SCARED SO WHAT personal change model is live and downloadable now.  

Download PDF

Published Works: SALES

The International Journal of Sales Transformation

On Page 25 of the July Journal, Dr. Grant Van Ulbrich's new book 'Transforming Sales Management', is featured as the Book of the Month for professionals in sales.

Download PDF

Published Works: SALES

The International Journal of Sales Transformation

On Page 3 of the April Journal, Dr. Grant Van Ulbrich's new book 'Transforming Sales Management', the SCARED SO WHAT model, and another new book chapter in a collaborative work with Dr. Christine Eastman are highlighted.

Download PDF

Published Works: SALES

The Institute of Sales Professionals

The SCARED SO WHAT methodology as introduced by our first book: Transforming Sales Management along with the SCARED SO WHAT APP, has been published in: The Institute of Sales Professionals Inaugural e-magazine in February 2023.

Download PDF

Published Works: SALES

The International Journal of Sales Transformation

The SCARED-SO WHAT methodology has been published in: The International Journal of Sales Transformation. May 2020 edition.

Download PDF

Published Works: CHANGE MANAGEMENT

The Change Management Review

 The SCARED-SO WHAT methodology has been published in: The Change Management Review on July 13, 2020.

Download PDF

The Oxford Review: SCIENCE & RESEARCH

A new personal change model

A podcast  transcript featuring the SCARED SO WHAT personal change model with Dr. David Wilkinson, Chief Editor of the Oxford review.  

Download PDF

Peer / Academic Review

Dr. Philip Squire, CEO Consalia, Ltd.

Consalia Sales Business School


I have reviewed this in relation to Covid, and It did make me think if I have covered all the options I need to!  Can one embrace change in the same way if its enforced on you versus not enforced? Is it possible to be optimistic about change as opposed to being resolute about making change happen? IE: there is no choice.  


I can see this tool being a very helpful to assess a specific change event ( making a member of staff redundant as part of a reorganisation  or instigating a new policy )  or a situation that covers may events (ie. Covid). Whereas the SARA curve is addressing more the emotional curve one goes through, this model challenges you to  think of options, or questions, should I apply the 5 why to this problem  for example? It drives action. And then – So What is next? 



Philip Squire

CEO Consalia Ltd.

www.consalia.com


July 29, 2020




Dr. Phillip Squire's new book called Selling Transformed is available by clicking below. 

Dr. P. Squire's Published Works

Brian Tilley, Founder and CEO, The LEAF Solution, Fellow of the Association of Professional Sales

Leaf Solution professional coaching, change leadership, sales leadership.



Grant has developed an approach which provides any individual the opportunity to recognise the emotions they are going through during a period of change in their life. This can be either in their business or personal life, the SCARED model allows for either situation. 


By understanding your emotions and reactions to change allows a person to rationalise their feelings and also gives them a way of moving forward by applying the second element ‘SO WHAT’.


In my experience most models of change provide an indication of the emotions and feelings you are likely to go through but give little indication of how to constructively manage the change and what actions you can take.  The SCARED and SO WHAT provide a frame work to achieve this.


Brian Tilley, F.APS

Founder & CEO

The Leaf Solution

www.theleafsolution.com


July 21, 2020







Dr. Peter Critten, Retired Academic, Author & Independent Consultant

Dr. David Wilkinson, Chief Editor of the Oxford Review, Lecturer Oxford University, Published Author

Dr. David Wilkinson, Chief Editor of the Oxford Review, Lecturer Oxford University, Published Author

Dr Peter Critten

  

In contrast to most other models for enabling people to deal with a specific ‘change’ Grant challenges the underpinning assumption that change is something 'out there' which has to be accepted or not. He argues that it is as much to do with an individual's response to what is seemingly being imposed on them. And Grant has focused on a very likely response which is that of being 'scared'.


The SCARED SO WHAT™ model that he has produced, comprises a set of questions in the form of contrasting statements which the user has to rate in terms of the degree to which each statement reflects their current response to ‘the’ change. The process of working through the contrasting statements enables them to recognise and reflect on what is their unique ‘position' in the context of the change being imposed and, more importantly, recognise they have choices leading to action to navigate their way through the respective decisions they have to make.


Going through this process helps them adopt a new perspective, mindset whereby the ‘change’ is no longer a ‘problem’ to be resolved but opens up ‘opportunities’ to be embraced – opportunities which wouldn’t have emerged had not the ’change’ presented itself in the first place. It will have opened up a range of alternative trajectories they may wish now to follow which, in turn, might lead to outcomes they couldn’t  have been able to recognise before.


Dr. Peter Critten, Retired academic, independent consultant. 

July 14, 2020


Books by Dr. Peter Critten can be found by clicking the link below:   


Dr. Critten Published Works

Dr. David Wilkinson, Chief Editor of the Oxford Review, Lecturer Oxford University, Published Author

Dr. David Wilkinson, Chief Editor of the Oxford Review, Lecturer Oxford University, Published Author

Dr. David Wilkinson, Chief Editor of the Oxford Review, Lecturer Oxford University, Published Author

The Oxford Review

 Sadly not every professional is interested in making sure that they are right up to date with the latest research and thinking in their core area. However Grant is one of those rare people who takes their professional responsibilities and development seriously, and who mixes practical experience with proper evidence and research. Grant is professional, knowledgeable and with a real concern for not only making sure that his work is evidence-based but that his deep knowledge is right up to date with the very latest research and evidence. 


Dr. David Wilkinson, 

Chief Editor of The Oxford Review

www.oxford-review.com

December 6, 2020


Books By David Wilkinson can be viewed and ordered by the link below.

Dr. David Wilkinson Published Works

Watch the TEDx Talk, Podcasts & More

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